I luv H&M

Since its arrival in HK, I fell in love with H&M. Previously I'd only heard of it from my ex-colleague before i went travelling to London few years ago.  Back then i didn't go into it cos i wasn't aware how stlish it was. Instead I went to Covent Garden & Top shop where i could find all the stylish fashion stores. Now H&M, is one of my favourite stores besides those in Island Beverly, Yiu Wah St & Rise Commercial Bldg in Tsim Sha Tsui where all the local designers are located.

H&M does match with my part of my styling philosophy and what's best about it is it's high low strategy, "Offering high quality trendy fashion at low prices".  I've been passing by there nearly every weekend cos i really do believe that they would have new pieces contantly.

I just love the collaboration projects they have with famous designers like Stella Mc Cartney & especially Viktor & Rolf or celebrities, like the recent M by Madonna campaign Kylie Minogue for the beachwear line (soon to launch in Mid May) and basically so many other brands are following their strategy. I've been so crazy about H&M 'cos:

1. I went queuing up (for the first time in my life) at a fashion store opening for the M by Madonna launch and was one of the 1st 500 to get a free M by Madonna sunnies. (not to mention that I bought so many pcs from the M by Madonna range)

2.  I went to ebay to buy the Viktor & Rolf trench coat & the pink high heels.

The camel trench coat (people went crazy for it!)

Hilary Tsui and I in that trench coat

Those lovely pair of pink heart high heels

I know it sounds crazy but don't u think they are so nice? Here are some more photos & buys from the campaigns/collection....not to mention the cool TVCs.

M by Madonna Campaign TVC shot

I bought that pc she wore in the TVC,to one of my company's PR events. (Photo source: www.nitrolicious.com)

Madonna & I in "The white trench coat" which was sold out on the 1st 2 days of launch!! I wore it nearly everyday during the cool season.

Other pieces from the V & R luvs H&M collection launched last November.

I'm so looking forward to the launch of the next store in HK in Fall 07 at new shopping mall "Elements" (Union Square) in Kowloon . Here are also some TVCs to share from the projects.

1. M by Madonna Launch

http://www.youtube.com/watch?v=vGZ76iJdToU

2. Viktor & Rolf Launch TVC

http://www.youtube.com/watch?v=4PcVAbfMojA

3. Viktor & Rolf for H&M launch interview

http://www.youtube.com/watch?v=QFnaKjtcD-I

4. Viktor & rolf for H&M Fashion Show

http://www.youtube.com/watch?v=ZFXwBtlOeBU

5. Viktor & rolf for H&M Fashion Show (Back stage interview with celebrities)

http://www.youtube.com/watch?v=tTN6MpFMkXE

6. Stella Mc Cartney for H&M TVC

http://www.youtube.com/watch?v=CuTRqK6Vxxg

7. Karl Lagerfield for H&M TVC

http://www.youtube.com/watch?v=yXapcPDbTOk