The Art of the Trench by Burberry

Burberry has just launched a website, The Art of the Trench, showing everyday people wearing Burberry trench coats. The company invites photographers and trench coat owners to participate and will then add the best of the submitted shots to add to the site. Users can then comment on and share photos, with the site linking directly to Facebook Connect.

The first series of pictures was taken by Scott Schuman, best known for his fashion blog The Sartorialist. Collaborations with other creative image-makers are forthcoming. The hundreds of pictures can be browsed by categories such as weather, colour, style, gender or popularity.

The site also offers information about the history of the Burberry trench coat, showing vintage models from 1910 and moving through the decades with pictures, videos and ads featuring the likes of Stella Tennant and Kate Moss.

With this combination of curated content and crowdsourcing the site clearly belongs to the second generation of web 2.0 projects. While early projects mainly focused on giving the users a platform, the second generation combines the curation of content with crowd sourcing to make sure it has attractive, high quality content to offer.
(guardian.co.uk)

Some very nice shots.














Check it out at http://artofthetrench.com/

P.S. I really like trench coat, got one from Burberry, a few from A/T. I've just ordered one from J+ x Uniqlo, a purple one for a change. For those visiting Shanghai, there seems to be still some J+ stock 'leftover'.