網誌分類：體驗入學 |
Some explanations I think they can help anyone who study in advertising. Sharing with all u now... :)
"The Big Idea is a combination of elements starting with the one thing your company or product does that sets you apart from your competitors. Once you have established that uniqueness, it is up to the marketer to develop a new creative advertisement or marketing campaign that gets the attention of the customer being targeted. It doesn't’ end there. The idea must invoke emotions from the consumer to get them to answer your call to action.
If all these things play out and result in your product or service being elevated above your competitors, then you have yourself a Big Idea."
