Are you my friend?

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There are many Spencer in the world. This blog belongs to the Spencer who born in Hong Kong, and has been working in advertising and creative for many years. I like to share about my life, my works, my thinking, my emotions with all my friends who knows this Spencer...

Test Run until fully loaded....

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Stop Brand Build

網誌分類：my book - advertising |

網誌日期：2007-06-17 22:14

Stop trying to create or build a brand. Instead, simply reveal new portion of the brand. If the brand already exists, it is already at work in the minds and hearts of peo...

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Appreciating Talents

網誌分類：my book - advertising |

網誌日期：2007-06-17 14:17

To acquire competencies, first we need to collect talents we wants. When recruiting, we need to bear in mind what he/she will bring in to contribute our competencies. Rather ...

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網誌標籤：advertising, marketing, creative
Assets & Competencies

網誌分類：my book - advertising |

網誌日期：2007-06-17 14:12

People, cases and brands are our assets. The competence is what the people skills at by demonstration throughout successful cases and the intellectual diversity bring in...

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網誌標籤：advertising, marketing, creative
Knowledge Leadership

網誌分類：my book - advertising |

網誌日期：2007-06-17 13:05

Our knowledge of providing new and diversified intelligence and innovations to clients, suppliers and business partners. We, need to be very sensitive about happenin...

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網誌標籤：advertising, marketing, creative
Intellectual Diversity

網誌分類：my book - advertising |

網誌日期：2007-06-17 13:00

Hong Kong is a place that dont have much physical resource to be developed. Our strength relies on our accessibility to the truly global information in the fastest speed, an...

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網誌標籤：advertising, marketing, creative